Earlier this week, both Mozilla and Google announced new browser features aimed at giving users greater control over how their personal data is collected online. Microsoft announced a similar initiative in December.
The introduction of browser “Do Not Track” features follows the Federal Trade Commission’s preliminary staff report, “Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers,” which supports a “universal consumer choice mechanism for online behavioral advertising.” In its report,… More