Tag Archives: Pixel

The FTC Outlines What It Sees as “The HIdden Impacts of Pixel Tracking”

In a very comprehensive post from the Federal Trade Commission’s Office of Technology, the FTC takes what it calls “[a] deep dive into the technical side of FTC’s recent cases on digital health platforms, GoodRx & BetterHelp.”

As most readers know, the FTC recently took enforcement action against GoodRx and BetterHelp, two digital healthcare platforms, for allegedly sharing user health data with third parties for advertising.… More

Is the Video Privacy Protection Act a New Litigation Weapon for Consumers?

On September 19, 2022, a Massachusetts federal District Court denied Boston Globe Media Partners LLC’s motion to dismiss a consumer class action suit against it. This case is one of 47 proposed class actions filed since February 2022 against various companies, each based on a company’s use of Meta’s Pixel tracking tool.

Boston Globe Media Partners is a “multimedia organization that provides news, entertainment, and commentary across multiple brands and platforms”;… More