Lessons Learned from Facebook's Terms of Service
* By Gabriel M. Helmer and Aaron Wright
When Facebook changed its official terms of service earlier this month, what ensued was an explosive public outcry over who owns what users post to social networking sites. Tens of thousands of Facebook's 175+ million users suddenly clicked that often-overlooked link at the bottom of the webpage and poured over the arcane and legalistic language comprising Facebook's terms of service. For many, this was no doubt the first time they had ever read the policy. Below, we recap the recent controversy and discuss the three lessons Facebook and the rest of us should have learned from this series of events.
Recap: Facebook Revises Terms of Service, Ignites Massive Public Firestorm
On February 4, 2009 Facebook announced on its official blog that it had updated its terms of service and provided its customers with a link to those new terms of service. The revisions went little remarked upon until February 15th when The Consumerist, Consumer Reports' official blog, posted a story entitled “Facebook's New Terms Of Service: ‘We Can Do Anything We Want With Your Content. Forever.’” The post focused on a revised clause that provided Facebook with irrevocable rights to use its users’ likenesses and content:
You hereby grant Facebook an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to (a) use, copy, publish, stream, store, retain, publicly perform or display, transmit, scan, reformat, modify, edit, frame, translate, excerpt, adapt, create derivative works and distribute (through multiple tiers), any User Content you (i) Post on or in connection with the Facebook Service or the promotion thereof subject only to your privacy settings or (ii) enable a user to Post, including by offering a Share Link on your website and (b) to use your name, likeness and image for any purpose, including commercial or advertising, each of (a) and (b) on or in connection with the Facebook Service or the promotion thereof.
This most severe change from the original terms was that the revised clause excised a sentence that terminated Facebook's license to user content:
You may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content.
After the Consumerist broke the news, the post received over 300,000 hits in a single day (according to the New York Times) and after the post ignited a firestorm of criticism, blog posts and articles, one Facebook user created the user group “People Against the New Terms of Service (TOS)”. Two days later, the Consumerist reported that more than 750 articles had been written on the subject and the People Against the New Terms of Service group had 64,000 members. As of this posting, the group is over 141,000 members and growing. This may make Facebook's recent revision the most controversial event that has ever occurred in the history of website usage policies.
Facebook responded to the criticism within days. First, on February 16, 2009, Facebook attempted to explain that they did not believe the new terms of service did what critics said they did. Then, Facebook withdrew the revised terms of service two days later, on February 18, 2009, and created a user group to open up discussion on a Facebook Bill of Rights and Responsibilities. Facebook appears to be attempting to harness this controversy to power continued user debate and involvement in the site.
Below we discuss three key lessons to learn from the controversy over Facebook’s terms of service.
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